中医药的缉毒方法

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CRM與ERP的區別和聯系

发表时间：2020-08-18 13:53

　　MES生産執行管理系統從概念的角度來看,CRM和ERP似乎並不重要,但事實並非如此,他們是密不可分的,然後,在CRM和ERP的關系是什麽?在這裏,根據相關數據分析,從管理理念和應用系統設計的角度來看這兩個方面的CRM和ERP之間的關系和區別。

　　首先,在管理哲學方面,CRM的主要目的是建立、開發和維護客戶關系。ERP是企業的內部資源規劃和控制能力增強,注意是滿足客戶,同時及時交付的所有方面的**客戶服務質量降低成本通過提高內部運營效率提高,efficiency-centered。在關注的對象,CRM和ERP是根本不同,相對于企業級內部資源規劃ERP,市場和客戶CRM是更關心。因此,CRM的作用主要是在與客戶直接接觸的部門,企業的市場營銷、銷售和服務部門,包括管理整個客戶生命周期的所有階段的CRM是主要目標,並爲企業客戶和購買産品統計、跟蹤、服務和其他信息手段和功能。換句話說,如果ERP管理是一個全面的企業級應用程序,然後,ERP是CRM的前沿,它的範圍已擴展到ERP不能,不能過去。

　　其次,站在應用系統設計的角度來看,ERP的主要業務流程是相對固定的,和絕大多數的CRM業務流程更靈活。CRM系統的設計開發和維護客戶關系爲目標,系統主要是基于一個統一客戶數據庫系統爲客戶提供統一的視圖的客戶和客戶的分析和預測等等。ERP系統是一個“事務處理”系統,強調企業資源的精確記錄的軌迹,包括人、金融和材料,無縫集成的企業生産、庫存、財務等管理模塊,使企業達到“自動化”,所以,人類需求和錯誤顯著降低,以達到效率的持續改進。

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